3 Key Social Media Marketing Tools to Boost Your Brand's Strategy

There are around 5.1 billion active social media users worldwide, out of which approx. 200 million are business profiles. 

To provide a platform segregation:

• Facebook: Over 90 million active business pages

• Instagram: More than 50 million business profiles

• LinkedIn: Over 60 million companies have LinkedIn profiles

• X: Over 16 million business profiles

This is more than 64% of the global population.

With millions of people active on social media today, either making content or conducting business, how do you make yourself seen among them?

Social Media Marketing is the key!

In the following blog, we will take a look at the best social media marketing tools available in the market for boosting your brand’s strategy. First let’s understand what social media marketing is:

What is Social Media Marketing?

Social Media Marketing is the process of promoting your brand, product or service across various social media platforms. It helps you create the best content relevant to your brand and your audience and publish it on various social media platforms.

There are various social media platforms. 

1. Facebook

2. Instagram

3. LinkedIn

4. X (Twitter)

5. TikTok

6. YouTube and so on

For businesses, there are certain social media marketing tools available in the market that help you create, publish, monitor and track your content which is published on the above mentioned social media platforms. 

Now, managing all these platforms together becomes a complex task for businesses. This is where social media marketing tools become valuable for brands.

Social media marketing tools are platforms or softwares that help brands manage, optimize and measure their social media performance across various platforms. These tools make the process of creation and promotion more easier and effective for businesses.

Lets take a look at a few key functions of social media marketing tools:

Key functions of Social Media Marketing Tools

1. Content Creation: These tools help businesses in designing engaging content, whether it’s posts, videos, reels or stories, for social media platforms.

2. Content Scheduling: Once the content is created, these tools help businesses in scheduling content ahead of its publishing time. 

3. Audience engagement: With the help of these tools, businesses engage with their followers by responding to any comments or queries posted by them.

4. Social listening: Social media marketing tools help you listen to the actual sentiments of your customers. They analyze sentiments on the basis of positive, negative or neutral feelings towards the brand.

5. Paid Ad Management: These tools help brands create and manage their paid social media campaigns for various platforms.  Define your target audience, set the budget of the campaign, and track your campaign performance.

6. Influencer Marketing: Social media marketing tools help businesses identify the most relevant influencer for their brand. It is someone who is already talking about your brand or topics related to your industry. This way, brands find the influencer who aligns with their brand values.

7. Customer Relationship Management: Customers are the most important people for a brand. Managing relationships with them is one of the crucial tasks for businesses. Social media marketing tools come with built-in CRM tools that help your business build long-term relationships with your customers.

8. Competitor Analysis: Businesses are always in a competitive space. There are always brands superior to you and your competitors. Social media marketing tools help you monitor the performance of such superior brands to refine marketing strategies for your brand.

Social media marketing tools provide the most important functions for a brand to survive in the competitive landscape. Let's take a look at the 3 best social media marketing tools available to businesses.

9 Key Social Media Marketing Tools 

1. Locobuzz - The Complete Social Media Marketing & Customer Experience Platform

Locobuzz streamlines a brand’s entire social media journey through AI-powered tools built for performance and customer engagement. It is a holistic social media management tool. With Locobuzz, businesses can:

• Plan and publish posts, reels, and stories with its social media editorial calendar.

• Understand the perceptions and emotions of customers through sentiment analysis

• Track and measure brand and campaign performance.

• Identify key influencers or influential individuals talking about your brand.

• Uncover insights from public conversations through social listening.

2. Hootsuite - Social Media Management Powerhouse

One of the most widely used social media marketing tools is Hootsuite. This tool is designed for social media management, content scheduling, performance tracking, and analytics. It is one of the most chosen social media marketing platforms by social media marketers.

Key features of Hootsuite are:

• Social Media Analytics

• Social Media Scheduling

• Engagement Metrics

• Content Creation

• Ad Management

3. Buffer - The Easiest Social Media Marketing Tool

Buffer is powerful and one of the easiest social media management tools in the market. It focuses largely on content scheduling, social media performance analysis, and engagement with the audience. It is the most popular choice of businesses that want a simple yet effective tool for managing social media platforms.

Key features of Buffer are:

• Content Scheduling

• Content Publishing

• Analytics and reports

• Content Creation

• Content Planing

• Engagement metrics

Conclusion

Social media marketing tools have become a must-have for businesses today. Traditionally, the marketing process took a lengthy time to complete. However, with the help of digital transformation, social media marketing has become an easier task for businesses. 

With the pace at which the world is becoming digital, it is time for businesses to use technology & AI as much as possible if they wish to survive the competition. Social Media Marketing Tools are the beginning of something new and effective for businesses. Businesses must be the first ones to use these tools to their full potential.

While all the tools are effective and the popular choice of businesses today, Locobuzz stands out as the No. 1 tool. Its AI-driven social media listening and sentiment analysis capabilities are particularly impressive.

If you would like a detailed list of all social media marketing tools, then click here.

FAQs

Q. Do I need a social media marketing tool if I only use two platforms?

Even with two platforms, a tool can help. You can schedule your posts in advance, get insights on data that you might miss in case you don’t have a tool. So yes, you need a social media marketing tool.

Q. Which is the best social media marketing tool?

There are many social media marketing tools available. One of the best tool is Locobuzz. It has a holistic social media management feature that really helps you manage your social media more effectively.